I’ve always been mystified as to why anyone would pay extra for a high end summer jersey and then order it in black. It’s like ordering your expensive ultra-light carbon fiber component wrapped in lead. Well it looks like high zoot textile and apparel manufacturer Ermenegildo Zegna has just created a wool fabric treatment that could answer the prayers of cycling’s fashion victims.
Zegna has just introduced it’s ‘High Performance Cool Effect’ wool. According to Zegna the ‘Cool Effect’ treatment enables the surface of dark fabrics to replicate the properties of white fabrics, reflecting 80% of direct sunlight, where they would normally only reflect 20%. The ‘Cool Effect’ treatment does not effect the fabrics handle.